Lose It! Product Shot_Watch Tablet Smartphone Watch_400PXDeciding it’s time to lose weight is only one part of the weight-loss equation. The bigger, more challenging, and often daunting task is deciding what weight-loss program to use. For years, the weight loss industry has been wrought with points, pills, pre-packaged food, diet centers, low-carb, and other gimmicks designed to deliver weight loss fast. The reality is that these solutions are out of touch with the rapid evolution of technology and consumer demands. The rising expectation of consumers today is to lose weight on the go while eating real food and developing habits that will help them live healthier lives.

That’s where Lose It! comes in. Lose It!, the most comprehensive app-based weight-loss program, was founded to help real people achieve real weight loss by combining the proven nutritional science of calorie counting with cutting-edge technology. Members can easily log their daily diets, exercises, and other key health metrics on their phones, tablets, and watches to stay on track and achieve their weight-loss goals. Lose It! members have access to an active community of more than 24 million members, where they can join challenges, collect badges, and gain support from others on the same path.

Weight loss is not a one-size-fits-all program. It’s an extremely personal and emotional process. For that reason, Lose It! allows each member to personalize their individual program. Want to lose weight and still enjoy a glass of wine or a slice of pizza? Lose It! helps members understand their daily choices and teaches them how these habits can impact their weight-loss goals through tools like its Patterns feature. Additionally, Lose It! recently joined forces the Walgreens Balance Rewards for healthy choices program to further reward Lose It! members for their healthy habits. Now, Lose It! members who participate in the Walgreens Balance Rewards for healthy choices program will receive points, which can be redeemed on Walgreen purchases, for logging their workouts, as well as recording weight and tracking steps.

Lose It! is the future of weight loss — personal, convenient, and easy. Lose It! stands at the forefront of the connected health trend, and has already helped more than 24 million people lose over 40 million pounds the right way. Giving consumers new, smarter ways to lose weight and live healthier lives is what Lose It! is all about. Members can download Lose It! for both iPhone and Android.