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AUSTIN, TX., USA, and BERLIN, GERMANY, 8 Dec. 2015 – ShowStoppers® and IFA today announced that ShowStoppers will produce the official press events for the next three years at IFA, the global tradeshow for consumer electronics and home appliances that moves markets and inspires buyers.
The companies renewed their exclusive partnership for ShowStoppers events at IFA 2016, 2017 and 2018.
Today’s renewal is the third since IFA and ShowStoppers produced the first press event at IFA — ShowStoppers @ IFA 2008.
The 2015 edition of the press event in September broke all records; 71 industry leaders, innovators and start-up companies introduced new gear, gadget, apps and devices for work, home and play to more than 800 journalists.
“IFA and ShowStoppers have created a successful platform for innovators and industry leaders to meet the press at IFA,” said Jens Heithecker, executive director of IFA. “The event, enables companies to generate news coverage and product reviews, make new business connections, promote brand, and open new markets.”
ShowStoppers will also support the IFA Global Press Conference (GPC) – an exclusive global media event where IFA and key exhibitors preview their products and strategies for 300 journalists invited from Europe, Asia, the Americas and Asia. The IFA 2016 GPC is scheduled for 17-20 April in Hong Kong and Shenzhen, followed by CE China, a global IFA event designed to be China’s premier trade show for consumer electronics and home appliances brands, in Shenzhen, China, 20-22 April 2016.
IFA 2016 is scheduled for 2-7 Sept. 2016 in Berlin, with two advance press days – 31 August and 1 September. ShowStoppers @ IFA 2016 takes place 1 September on-site at the Berlin Exhibition Grounds.
“This is a dynamic, international, expanding collaboration built around spotlighting for exhibitors, trade visitors and journalists the technologies that introduce at IFA,” said Steve Leon, partner, ShowStoppers. “It drives news coverage and innovation.”
IFA is the world’s leading trade show for consumer electronics and home appliances.
IFA is organized by Messe Berlin and owned by gfu Consumer & Home Electronics. Messe-Berlin produces regional, national and international trade shows, exhibitions and conventions. gfu is the Association for Consumer and Home Electronics.
Beginning its 23rd year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others; the official press events at IFA, NAB and the Israel Dealmakers Summit; and partners with CES, CE Week, CTIA and Landmark Ventures.
To exhibit at ShowStoppers events, contact Dave Leon, director of sales, email@example.com, +1-845-638-3527.
Nicole von der Ropp
IFA Press Officer, Messe Berlin GmbH
+49 (30) 3038-2217